Lifemed Digital Brand Book
A compilation of brand values, guidelines, and assets
Primary Logo
Your logo is the face of your company. It’s often the first thing your audience sees and what comes to mind when they think of you. Lifemed’s logo is approachable, reliable and simple, making it easy for the audience to connect with it. The two color L/M logomark follows the same formula as the other Owens sub brands, creating unison within the brand family.
To access your logo library and download files, scroll down to the assets library.
Approved Color Variations
Below is a comprehensive list of all approved color variations of Lifemed’s logo to accommodate different scenarios. The logo should never be produced in any other colors.
Regular
Regular
Black
Reverse
Reverse
White
Clearspace
All logos need a certain amount of clearspace around them to ensure it stands out on its own and is not cluttered with any nearby elements. For Lifemed, that space is equal to the width of the “e” in the logo on all four sides at minimum. This measurement is scalable so it can be followed no matter what size the logo is being produced at.
When using the logomark only, include spacing around the logo that is 50% larger than the logomark itself.
Adding a Tagline
In the case that a tagline or other verbiage needs to be present, a set guidelines have been established on how to style and position the text. This allows complete user control to change the subtext depending on the scenario while maintaining a consistent look throughout Lifemed's materials. If you need to include subtext with the logo in your document, make sure the text matches the following specifications:
- Font: Verdana Italic
- Color: 50% Black, #939598
- Placement: Directly under logo and right aligned
- Size: Small (6-12pt) Exact size varies depending on logo size and subtext length
See image example for approximate text sizing in relation to logo.
Do's and Don'ts
The following examples show some potential mistakes that should be avoided at all costs to protect the integrity of the Lifemed brand.
Do not remove elements
Do not add elements
Do not stretch the logo
Do not resize or rearrange elements
Do not place the logo over busy backgrounds
Do not place logo on low contrast backgrounds
Do not rotate the logo
Do not change the spacing
Do not change the colors
Styling
Colors
Color has a powerful effect on human emotions and plays a significant role in connecting with your customer base. For Lifemed, we have developed a simple color palette that feels fresh, bright, and inviting. The lighter green used in the logo acts as the brand’s primary color, with the darker green used as the secondary color. Powder blue is the brand’s tertiary color and offers a lighter shade to work with in branding materials that compliments the greens.
Lifemed Green
Primary- PMS 4212 C
- CMYK 48 2 88 9
- RGB 134 173 63
- HEX #86AD3F
Deep Forest Green
- PMS 4203 C
- CMYK 76 38 61 50
- RGB 46 72 62
- HEX #2E483E
Powder Blue
- PMS 545 C
- CMYK 20 3 0 0
- RGB 203 228 238
- HEX #CBE4EE
Typography
Typography not only plays a large role in expressing a brand’s personality; it is also largely responsible for providing clarity in our messaging. It sets the tone to draw customers in, creates hierarchy to keep them focused, and captures their attention so they continue reading.
Lifemed’s body font is Open Sans, a soft, versatile sans-serif font that provides a number of weight options. Lifemed’s heading font is Poppins, a rounded sans serif font witha friendly feel that mimics the logotype .
It is recommended to download and install these fonts to your computer so they can be used for all external facing documents. Files are available to download in your assets library.
Body Font: Open Sans
Light
Regular
SemiBold
Bold
ExtraBold
AaBbCcDdEeFfGgHhIiJjKkLlMmNOoPpQqRrSsTtUuVvWwXxYyZz1234567890!?@#$%^&*()
Heading Font: Poppins
Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNOoPpQqRrSsTtUuVvWwXxYyZz1234567890!?@#$%^&*()
Application
Business Cards
Like your logo, business cards give a lasting first impression of your brand. The look and feel of your card sets the tone for what kind of business you run, and offers a more personal way to connect with a potential client in comparison to an email.
Lifemed’s business card design is clean, and professional and minimal. The LM logomark stands out on the back of the card as a graphic element.
Need to order business cards? Use our online business system order form and our team will reach out with a PDF proof within 24 hours.
Email Signature
An email signature is like a digital version of your business card. It’s an effective way to close out an email and ensure the receiver knows your basic personal and business information. It also strengthens your brand identity. Lifemed’s email signature should be used by every team member that uses a placeholderurl.com email.
To generate an email signature with your personal information, use your email signature generator.
Assets Library
Download Assets
Access all of Lifemed’s logo versions in various file formats as well as Lifemed’s brand fonts using the dropdowns below. If you’d like to download all assets, click “Download All”.
Generate an Email Signature
Use this form to enter in your personal info and generate a Lifemed email signature that you can easily copy and paste into your emails.
Order Business Cards
Use this form to order business cards for any employee. The form accepts all major credit cards and our team will email you a PDF proof for approval prior to printing and shipping.